Genesis – Design
Every story has an introduction, a first step,
and in our case, a first sketch.

We are a big team now working together into finding new experiences and emotions.
So does our design crew, and you'll be able to understand how.
This sketch that once was just a bike turned out being a whole new bike brand that would give life to those drawings and many more to come.

What you see on paper now is not a product,
it is a philosophy, the hard work of many talented and brilliant enthusiasts who will deliver an extraordinary outcome.
Big ideas or big projects are born from emotions, from the most human side of doing something different and changing the world where we're living in. Once you start doing it, you can't disengage that easily. To find new challenges becomes your everyday motivation.
Mark Bieto, Chief Designer