Ciao Italy!
Bike Festival Garda Trentino / May 2019 / Riva del Garda, Italy

This time part of the Forestal Team headed to the Bike Festival Garda Trentino in Riva del Garda (Italy), the most significant European customer-focused event to get a first-person impression of the market tendencies (e-bikes everywhere!) as well as visiting some strategic suppliers and attending a few appointments with the international and local press.

"Men in Black"
Our engineering team was practicing
some precision surgery to our prototypes, this time focused on the development of the motor and its software. So, we showed up at the event, leaving our bike at home, in our creative studio.

We pretended to go unnoticed, but our new and cool "Men in Black" style corporate clothing wasn't helping too much for that purpose!

After three rainy days, we managed to complete our tasks and even more spend some quality time with good friends in the industry, enjoying some of Italy's gastronomic pleasures surrounded by an outstanding and beautiful landscape.

Market tendency ⚡️
In terms of market tendency, it was clearly noticeable how e-bikes are taking a bigger slice of the market, and how much development is being put into them, demonstrating that it is the niche where most innovation can be applied yet.

To finish our visit and have the complete Riva del Garda experience, we had to spend some time taking pictures next to the lake.

You cannot say you've been to Riva without bringing a photo like this!
Forestal Team